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Illustrative collaborative product-design session
← All selected workLOCATION EXPERIENCES / INDEPENDENT PRODUCT EXPLORATION

One city. Different needs.

A location-aware product exploration distinguishing the priorities of residents, visitors, business travelers and students.

THE QUESTION

What needed to be understood?

The places and information a visitor needs can be completely different from what matters to a local resident.

THE APPROACH

How the work was framed.

  1. Organize discovery flows by user context rather than presenting one undifferentiated attractions list.
  2. Explore location, navigation, weather and practical information as connected tasks.
  3. Design clear information hierarchy and deliberate transitions between user modes.
ARTIFACT FOCUS

What the exploration makes tangible.

Context-based information architecture · Discovery journeys · Interface prototypes

DECISION LOGIC

The hypothesis being tested.

Would resident, visitor, business and student contexts make location discovery more relevant?

QUESTION 01

Which information is relevant to each mode?

Prioritize practical places and services differently from visitor attractions.

QUESTION 02

How is location information trusted?

Address stale listings, duplicate venues, time zones, official source coverage and live-data gaps.

QUESTION 03

How does intent translate into movement?

Consider directions, walking, transit and driving as tasks rather than isolated map widgets.

EVIDENCE STILL NEEDED

What would establish readiness?

  • Scenario tests for the four audience modes
  • Data freshness and source-attribution checks
  • Accessibility and mobile performance against real task completion

This illustrates a product design approach, not a claim of guaranteed travel data accuracy or commissioned destination work.

TRANSPARENCY

What this does not claim.

Third-party live information and travel times require independent verification. Illustrative photography is not a record of a customer engagement.