Strategy & Ventures
Strategy execution, business models and commercialization.
All insightsIdeas in context.
Why Good Strategies Fail Between the Boardroom and the Shop Floor
Most strategies don't fail because the plan was weak. They fail when high-level intentions never become named owners, released resources and weekly routines. A short perspective on the execution gap, and a three-part test leaders can apply before calling any strategy "launched."
From Prototype to Profit: The Commercialisation Challenge in Deep Tech
A working prototype isn't a business. Why technology readiness and commercial readiness diverge in deep tech, how to choose a beachhead, reach the economic buyer and avoid pilot purgatory, and a staged roadmap from prototype to the first ten paying customers.
What the Automotive Aftermarket Teaches Us About Technology-Driven Services
Tinting, audio, diagnostics and telematics make the modern automotive workshop a case study in technology-driven services. What aftermarket businesses show about specialist expertise, workflow systems, transparency and recurring revenue, and why technology must support workmanship rather than replace it.